Welcome to Kid You Not (our beta version!)

Bird&Be just reformulated and this is now one of the best most universally appropriate prenatals out there and Anne Matthew's # 1 choice (Toronto's "fertility witch"). It includes iron, choline, folate (in its bioavailable form) & has absolutely no fillers or junk. The addition of CoQ10 makes this even better, helping with egg quality! You also can't beat the convenience of the packaging.

Why are we including a male prenatal? Because sperm are 50% of the equation! You can optimize your sperm in ~ 3 months time (it takes about 72-90 days for them to fully mature) so taking this in lead up to conception is a great strategy (and Anne Matthews, Toronto's "fertility witch" says so too!). It's got your Coq10 (motility), vitamin C & E (helps with cellular DNA damage), NAC, Zinc, & Selenium (repair crew) + omega 3 + L-Carnitine. Snag it on super sale at well.ca right now!

One of the best on the market. Has the bioavailable form of folate (especially important if you have the MTHFR gene!) and comes recommended by Anne Matthews (Toronto's "fertility witch"). Warning - it does make your pee gatorade yellow and requires 3 pills daily!

A top rated prenatal vitamin. Has the bioavailable form of folate (especially important if you have the MTHFR gene!). A Gary Brekka reco.

A great option if you're struggling with nausea during the first trimester or if you're someone who can handle a lot of pills. They do NOT include iron (so be sure to supplement that as needed), but we reach for these on the days we just cannot fathom swallowing pills.

Love that this one allows you to pop out a certain day and throw it in your purse! Also separates by day and night which is super helpful.

This one definitely looks like it could be your grandparents, but it's no frills and works super well.

Great for travel. Only a few compartments, so this isn't a weekly or AM/PM organizer, but it's amazing to keep in your purse or perfect for short trips!

This larger version is great for a longer trip or if you're trying to set yourself up for the week! This one has 6 compartments.

If you want something very rich this is a great choice. It's pretty greasy (as intended), but great post shower!

A great product. It's on the pricier side, but it's very pretty to keep on your counter and they also have fun belly masks. Definitely check out their maternity wear too if you want to invest in a few pieces.

Not specific for pregnancy, but this is a fabulous body oil that definitely works great for your belly too.

A great and affordable shea based option. Suggest mixing this with an oil like Hatch Belly Oil - it's not greasy, but super moisturizing.

The best way to stay hydrated when pregnant. These are sugar free which is key, but they are very salty as a warning! Start with the variety pack to figure out which flavour you like best, and you can start with half a pack to get used to the saltiness and work your way up!

Another great option if you don't enjoy the saltiness of LMNT, with the added probiotics. Also love that they're a Canadian company!

A really great brand that also makes very high quality supplements as well. This electrolyte is specifically formulated for fertility, pregnancy and postpartum, but note that this is from the US so it's a bit pricier to get your hands on.

This is a fan favourite for its naturally high electrolyte content (especially potassium) and no added sugar - making it a clean, hydrating option that's great for pregnancy and postpartum.

One of our favourite bras for all stages - pregnant, breastfeeding, postpartum & beyond. Fun fact - this is Whitney Port's go to every day bra. Buttery fabric, stretchy enough to whip out a boob, comfortable enough to sleep in, thick enough to not see a nip, looks great under a t-shirt and provides lots of support with the thick straps.

For smaller chested mamas to be. The softest thinnest fabric. Easy to pull to the side for feeding. Note that this does NOT have a lot of support and it's a thinner fabric than the Spanx option, but it's still a great option especially for summer months under a thin tshirt etc.

This bralette provides more support than the Naked version, is a thicker fabric and a more minimalist design. Great for a thinner strap option vs. the Spanx one and if you're wearing something with a V cut its very flattering in that department!

We're obsessed with these jeans. The most comfortable denim, stylish wider leg, & easy to dress up for the office. We love them so much we wish they made a non-pregnancy version. Make sure you check out their nursing tank too.

These get amazing reviews and even look amazing not pregnant, which helps justify the heftier price tag. Worn by Erin Foster + NotSkinnybutNotFat during their pregnancies!

A great pair that's a bit wider legged and isn't cropped! Great for our tall girlies! Love the wash as well - probably the closest Ilouity dupe we've found!

These have a side elastic which is a great option for when you either don't love the feeling of the belly fabric, or can't quite fill it out yet. Lots of washes and styles, but it's hard to find this type of side elastic so snag them here!

Like a lulu align legging but WAY better quality and won't pill as quick. They're nice and thin so will grow with you, but size up for some extra room (and you'll still be able to wear them post baby too!). They are definitely an investment though, so you can find cheaper for sure.

So forgiving and stretchy. Size up for some extra room, but you can often get away with your regular size too! These won't go all the way over the bump (and eventually they will sit under), so if you want full bump coverage you'll have to get their extra high version (or a real pregnancy legging)

Exactly like the normal align legging we all know and love, but extra high so that they cover more of your bump for longer and won't fold over.

If you're going to invest in a pregnancy specific legging, Skims can really do no wrong. We love their fabrics and they provide great smoothing and support.

A great option that you can wear your entire pregnancy AND postpartum. The waistband can be worn high and stretched over your bump all the way up to your boobs while you're pregnant, and rolls back down for C-section friendly post-baby wear.

Love the thickness (and price!) of these leggings. The ribbing is nice and can dress these up a bit more. They come in lots of fun shades too. A great option when you really don't want to spend a ton on clothing you'll only wear for a few months!

Great high quality fabrics that are also super absorbent (IYKYK). These will also provide a lot of back support and are a great price!

Not something you need to spend $ on. Just grab a few from H&M - they have a few colours / thicknesses to choose from.

A good full coverage, thicker material option for colder months!

A great half U option that doesn't take over the entire bed. This is a hard reco from Lauren Bosstick of Skinny Confidential.

Love that this is made with organic materials and it can also be used as a nursing pillow postpartum, which fully justifies the slightly higher price tag.

A great full U option when you are someone who flips side to side.

Most famous for their breathable baby mattresses, they've also perfected the pregnancy pillow. A little pricier but a great option, especially if you're looking for something extra plush and that full U shape for flipping sides. Keep in mind you'll pay a hefty shipping amount to get this to Canada (~$50).

Not specific for pregnancy, but a really amazing thing to have for travel if you're any longer flights during your pregnancy!

A well known brand who has been in this space forever. This one is intended to be worn OVER clothing to support your hips and back, and comes with a hot & cold pack.

A lot more subtle to wear under clothing. Not going to be as intense as the Upsie Belly but still provides relief for day to day and easier to wear!

Basically a dupe of the belly bandit Upsie Bellie and available via amazon!

Our #1 stroller choice for most moms. You do not need a stroller any bigger than this even if the world tells you that you do. It has a generously sized basket and plenty of storage, yet it’s compact enough to lift off your porch, pop into a store, or hop onto a streetcar. It folds like a dream, making it effortless to toss in the trunk. And the wheels are big and sturdy enough to handle slush, snow, and city life with ease. There is also a bassinet for purchase so it can be used from day 1. Weight: ~21 lb (or ~23 lb with bassinet) Age: From birth (with bassinet) or ~6M up to ~50 lb (4-6 years) Basket: Holds up to 22 lb of supplies, while the expandable rear pocket / pouch can move around to the rear, front or handlebar (it's the best!) Bassinet: Sold separately (~$250)

Yes, this is a travel stroller, but most people who own it will grab this 9 times out of 10 over their full size strollers. It has amazing steering, is so light weight, and has a one handed fold & unfold. It's the only stroller you see on the streets of NYC, London & Paris. It wheels right onto a plane and then folds & fits in the overhead bin. It's perfect for a city family. For newborns, order the newborn pack, which make this the perfect stroller for the first 6 months of baby's life! You can also put a board on the back for older kids. While this is pricey as far as travel strollers go, as a primary stroller this is a steal! Weight: ~13 lb Age: From birth (with the newborn pack/bassinet) or ~6M up to ~48.5 lb (4-6 years) Basket: ~10 lb Bassinet: Newborn pack sold separately

More compact than its big sister the Vista, but still has really substantial storage & good wheels for snow and sludge! If you're set on a full size stroller, but still nothing to massive, this fits the bill. The bassinet is sold separately, but it is approved for safe for overnight sleeping, which makes this a great place to have baby napping during the day in those early days. Weight: 21.5 lb (or ~30 lb with bassinet) Age: Suitable from birth with the purchase of their bassinet or Infant SnugSeat accessories (sold separately), or 3 months to 50 lb without the bassinet. Basket: Extra-large, easy-access basket with 30 lbs. weight limit Bassinet: Sold separately (can alternatively purchase the cheaper "UPPAbaby Infant SnugSeat").

While also known most for being a travel stroller, this is a really amazing city stroller option. That said, it's not our favourite choice for newborns, despite it being suitable from birth with the recline. We love it for 4-6M+! Weight: ~16 lb Age: Technically "from birth" with the recline (debatable!), but we would say ~4-6M, and up to ~50 lb (4-6 years). Basket: 17.6 lb capacity Bassinet: n/a (only offers a recline to make it newborn suitable)

Sleeker & narrower than the generally more well known UPPAbaby Vista, but also more chic & less used by the masses. You get a huge basket, easy fold, and don't have to sacrifice on wheel size (both back and front wheels are substantial for navigating slush / snow!). Weight: 21.12 lb (or ~29 lb with the bassinet). Age: Suitable from birth to about 4-6 years ( or ~50 lb). Basket: The under-seat basket holds up to 22 lb (10 kg) or 39 litres (10.3 gallons). Bassinet: The bassinet is included, along with the reversible toddler seat (valuable for when you're not quite ready for baby to face forward / want them to nap).

Ok this stroller won us over. We actually stopped a new mom on the street about it. It lays fully flat, and the fabric folds to make it suitable for a newborn without the need for a bassinet. This is definitely a full size stroller, with big wheels and basket. Out of the box, it comes with infant car seat adapters, making it compatible with any Nuna infant car seat. Weight: 28.3 lb Age: From birth to ~50 lb (4-6 years). Basket: They say only 10 lb capacity, but users have proved it can hold more and definitely a full size diaper bag. Bassinet: Not needed, but can be purchased separately and added.

A really great all terrain stroller that can be used from birth with the purchase of the cot (sold separately). Great storage, an easy fold and an easy to buckle harness. More compact than its older sister the Gazelle (designed for multiple kids / more storage). Weight: ~26 lb (without the bassinet, or ~36 lb with the bassinet) Age: From birth (with the use of an infant car seat or Cot S Lux 2, sold separately) to approx. 4-6 years (~55 lb) Basket: The under-seat basket holds up to 22 lb (10 kg) or 39 litres (10.3 gallons). Bassinet: The Cot S Lux 2 is sold separately

More compact than its big sister the Vista, but still has really substantial storage & good wheels for snow and sludge! If you're set on a full size stroller, but still nothing to massive, this fits the bill. The bassinet is sold separately, but it is approved for safe for overnight sleeping, which makes this a great place to have baby napping during the day in those early days. Weight: 26.5 lb (or ~30 lb with bassinet) Age: Suitable from birth with the purchase of their bassinet or Infant SnugSeat accessories (sold separately), or 3 months to 50 lb without the bassinet. Basket: Extra-large, easy-access basket with 30 lbs. weight limit Bassinet: Sold separately (can alternatively purchase the cheaper "UPPAbaby Infant SnugSeat").

Our favourite travel stroller because it's one of the very few you can use from birth (with the newborn cot!). It folds up seamlessly, is easy to carry, and you can wheel it right onto the plane and store it above your sear in the overhead. You can also clip your car seat to it (instead of the newborn cot) and wheel baby through the airport, right up to the gate (then gate check your car seat!). Note that this is definitely more than a travel stroller (our #1 city stroller reco) and works for kids as old as 4-6! Weight: ~13 lb Age: From birth (with the newborn pack/bassinet) or ~6M up to ~48.5 lb (4-6 years) Basket: ~10 lb Bassinet: Newborn pack sold separately

An incredible travel stroller option that's very comparable to the Stokke Yoyo. Super easy to use and will fit in most airplane overheads. They advertise that this is suitable from birth, as it does recline fairly flat, but in our honest opinion we aren't completely sold, as it's not nearly as structured / secure as the Yoyo newborn pack. You can however attach a car seat (check for your specific compatibility / adapters). Weight: ~16 lb Age: Technically "from birth" with the recline (debatable!), but we would say ~4-6M, and up to ~50 lb (4-6 years). Basket: 17.6 lb capacity Bassinet: n/a (only offers a recline to make it newborn suitable)

Not currently for sale in Canada, but a really great option if you can get your hands on one via the US. If you're doing a lot of travel with your baby and especially to places where you wont have your own car, this is an incredible option. Even if you're someone who takes public transit / ubers a lot and don't always want to be driving and parking in the city, this could come in so handy! Weight: ~16.5 lb Age: from birth up to ~35 lb (less longevity for sure with this option!) Basket: n/a - no basket, but you can order the Doona snap-on storage bag that holds up to 3 kg (6.6 lb) Bassinet: n/a - just the car seat basket

This is the latest and most popular stroller for serious runners or trail walkers. Built for both newborns and toddlers, it’s smooth, sturdy, and made to handle stroller naps mid-jog. It’s definitely an investment - but worth it if you plan to hit the trails or go for runs often.

UPPAbaby is newer to the jogging stroller game, but the Ridge has been really well received for blending performance with the comfort and features people love in a classic stroller. The hand brake adds extra control on hills, and it’s car seat compatible from day one - working directly with the UPPAbaby Mesa and Mesa V2 infant car seats (and with lots of others using an adapter).

If you have two kids super close in age (or twins!) and a board is out of the question, this is a great double stroller option that has been a longstanding favourite and for good reason. The side by side is so much more balanced and comfortable for 2 kids and it still does fit through *most* doorways. Weight: 27.5 lb (w the toddler seat or bassinet) Age: From birth to ~50 lb (4-6 years). Basket: Underseat basket has ~22 lb capacity, Side luggage basket, also supports an additional 22 lb. Bassinet: included!

We tend to vote Bugaboo > UPPAbaby and find it to be a higher end, more elegant and unique product. So if you MUST have a double stroller (we strongly reco putting a toddler on a board vs. doing a double), then we would opt for this over the more well known UPPAbaby Vista any day. Important to note that this will have one child higher and one lower (similar to the Vista), NOT side by side like the Bugaboo Donkey. Weight: 29 lb (toddler seat), 30 lb (bassinet) Age: From birth to ~50 lb (4-6 years). Basket: ~29 lb capacity, with 4 storage compartments Bassinet: included!

We love the simplicity and size of this one! Easy access, super light weight.

A more hardcore option with lots of compartments and storage. But absolutely do not put your coffee in it 🙃

A nice sleek option if you want something that's completely contained and that can fully zip closed (think wallet, keys, etc.)

This brand dominates winter gear, and for good reason! If you plan on lots of winter walks these are definitely worth getting. We went for the slightly higher priced but more premium material option! In for a penny, in for a pound?

Super durable and warm. A bit softer / less structured than the 7AM Enfant ones. They make amazing winter mitts for kids as well!

We've used this on all different sized bugaboo strollers. They have a more intense high performance version if you live somewhere really cold or spend a ton of time outdoors, but this one has been more than sufficient for Canadian winters in the city!

These are priced pretty crazy. If you want it to match your stroller or really love the shiny material, go for it, as it does look really chic, but you could also consider using a universal version like the 7am Enfant one also listed here.

Decent price & perfect fit for all Uppababy Strollers. Warm enough for standard Canadian winters.

If you're getting the Yoyo and using it as a city / primary stroller, we definitely recommend getting the matching footmuff! Comes in all the same colour options as your stroller for a perfect match.

Breathable and unlike using a swaddle blanket, it won't trap heat. Provides 85% UVB and 82% UVA protection.

Expensive, but one of the safest on the market. The differentiator is the metal load leg which helps absorb impact in the event of an accident. It's also one of the narrowest on the market (we've seen it go 3 across with the Ling + 2 Clek Foonfs). Suitable for children 4-35 lbs and up to 32" tall. Not the lightest car seat, coming in at 9 lbs. Can be installed with a vehicle seat belt (no base needed), making it suitable for travel. That said, we definitely prefer the Nuna PIPA urbn car seat for travel, given it uses way easier rigid install vs. straps.

One of the lightest car seats you can buy. This is important if you're in and out of the car a lot, or if you plan on clipping and unclipping your car seat from your stroller. Recommended for 4 to 35 lbs, and up to 32 inches in height. Without the base, weighs 7.9 lbs. Can be installed with a vehicle seat belt (no base needed), making it suitable for travel. That said, we definitely prefer the Nuna PIPA urbn option for travel, given it uses way easier rigid install vs. straps.

This is the best value play out there! One seat, 10 years of use. It grows with your child from day one through big kid years, transitioning from a rear-facing seat (4–40 lbs) to a forward-facing seat (22–65 lbs), then to a high back booster (40–100 lbs), and finally to a backless booster (40–120 lbs). The downside? This won't be your smallest car seat, so probably not the best choice for 3 across families. It's also hefty (weighting ~23 lbs) so this isn't a car seat you're taking in and out of your car or attaching to your stroller (that said, some of us hate doing that anyways!).

Finally, a full-time infant car seat that’s also travel-friendly. The new PIPA installs completely baseless - no separate base required and none of the awkward strap setups other seats rely on. Weighing just 7 lbs, it’s ideal for city living, hopping in and out of Ubers, switching between cars, or frequent travel. It's perfectly compatible with their travel stroller, but also the Nuna MIXX next stroller (another new fav of ours!). Note, you're definitely paying a premium, but depending on your lifestyle this could be absolutely worth it!

Insanely priced, but one of the safest on the market. This keeps toddlers at a great height and can accommodate rear facing for quite a long time. And we know 6 year olds still fitting in this comfortably in a forward facing position. This is also one of the most narrow car seats and works great if you're doing a 3 across set up or have a smaller car. Weight: ~38 lb (heavier, built like a tank and ~10lbs heavier than the Fllo). This isn't a car seat you're moving around! Rear-facing: from 5lb with infant insert, and 14–50 lb without, up to 43" Forward-facing: 22–65 lb, up to 49" Confused between the Foonf vs. Fllo? Foonf --> Heavier, pricier, more premium safety tech (REACT + rigid LATCH). Best if you want the safest, most solid install and don’t plan to move it often. Fllo --> Lighter, more affordable, still excellent safety. Best if you’ll be switching cars or traveling with it.

Not a cheap option, but incredibly great value as it's suitable from birth! Loved for its super simple install, easy switching from forward to rear facing (and extended rear facing ability), and a ton of different recline positions. Also has cupholders (so awesome for toddlers on long car rides!) Age: From newborn (with included infant insert) to approx. 4-6 years or 65 lb Rear-facing: 5–40 lb, up to 49" Forward-facing: 25–65 lb, up to 49" Weight: 27 lb

This is the best value play out there! One seat, 10 years of use. It grows with your child from day one through big kid years, transitioning from a rear-facing seat (4–40 lbs) to a forward-facing seat (22–65 lbs), then to a high back booster (40–100 lbs), and finally to a backless booster (40–120 lbs). The downside? This won't be your smallest car seat, so probably not the best choice for 3 across families. It's also hefty (weighting ~23 lbs) so this isn't a car seat you're taking in and out of your car or attaching to your stroller (that said, some of us hate doing that anyways!).

A really great brand, has a rebound bar when rear facing similar to the Foonf which we love, and has handy cupholders for drinks / snacks! Also designed for extended rear facing similar to the Clek Foonf and Nuna RAVA. It has a really slim profile (under 17" wide), so it can fit 3 across in many vehicles. Age: From newborn to approx. 4-6 years or 65 lb Rear-facing: 5–50 lb, up to 49" Forward-facing: 25–65 lb, up to 49" Weight: 28 lb

We like this one because unlike the strap versions, these won't slip or rotate.

A straps vs. clip on attachment.

The stick on ones do fall off / don't cover the whole window, so these stretchable ones solve for that! Caveat - you need to make sure your window frame is metallic so that the magnets work (some cars have plastic framing!).

Great when you want to be able to take them on and off. Not fun to roll the window down by accident with one of these on, but so easy to use and move around as needed.

Packs up incredibly small if you need to pack your crib / play pen INSIDE your luggage. Also has multiple heights which makes it easier to reach in for a newborn. By far the best & only option we recommend or air or international travel.

So easy to bring everywhere. Assembles in seconds. Packs up in a super easy travel bag. Breathable fabric. We use it for a playpen, but also for a crib when traveling / staying at grandparents. Are there cheaper options? Yes. Are there options with change pads built in? Yes. But you don't need that and we love the simplicity and quality of this one.

Amazing for newborns and for the first few months. A great option for baby wearing at home. This is superior to all other fabric / wrap carrier options - don't even bother with the long strips of fabric. This is so much easier to use and get baby into - and we've tried them all!

Lightweight and soft, this carrier feels as cozy as a classic fabric wrap but with more support and zero tricky tying. The easy buckle design makes it simple to slip on and off around the house, and it never feels like you’re strapped into a bulky, full-on carrier.

We do love this carrier but there are some caveats. It is GREAT for early days, but post ~7/8 months or when you want to start having your baby forward facing, it's not the best carrier (not designed ergonomically for forward facing and it lacks the more comprehensive back support you'll need when baby gets heavier). That said, it's comfy and so fun, and it sparked joy. Could still very much be used forward facing for a quick grocery shop or errand, we just cannot recommend going for a long walk like this. They also have great resale value so think about buying it second hand (we did!), or buy it and know you'll use it for multiple kids / sell it afterwards.

A celeb favourite - from Lauryn Bosstick (The Skinny Confidential), who even has her own Lauryn Bosstick x Bumpsuit collab, to Hailey Bieber and Miranda Kerr. The Bumpsuit Armadillo still comes in statement Artipoppe like prints (think denim and leopard), and it’s seriously comfortable - but without the Artipoppe price tag. This is for sure a feel-good about it splurge.

The best carrier for the first few months. Supportive enough for early days, very easy to put on and get baby into (this is so key, unlike the ergo baby) and really cozy and cute. When baby gets heavier/you want forward facing, you will likely need more support and can upgrade to the next level Bjorn!

If you want to only wear your baby on your front and want to prioritize ease of use, go for the Baby Bjorn Free carrier. This is perfect for moms who have no intention of wearing baby on their back (we never did!). While you can use from birth, we prefer the simplicity of the Bjorn Mini for the early days!

The Baby Bjorn One is a perfect choice if you want to also be able to baby wear on your back! While you can use from birth, we prefer the simplicity of the Bjorn Mini for the early days!

The Harmony can carry up to a few more kgs than the One, and also has extra padded back support. Beyond that, think of it as a slightly more premium version of the One. It also supports back carrying. While you can use from birth, we prefer the simplicity of the Bjorn Mini for the early days!

There are for sure cheaper options, but this one is great and looks nice hanging off a stroller or diaper bag, etc. It's also the same price as the Marpac Hushh (also a great product), but way cuter and has more sound options - including shushing!

A great product. Was our go-to until the Hatch came out with basically the same thing, but cuter and more sound options!

Super reliable and has great range - simply plugs in and you're good to go! And grandparents actually know how to use it 😂. They also have a version with two cameras and a split screen so that you can use with multiple rooms / kids.

Another really affordable option that's completely no frills, but great when you don't want to rely on wifi or waste time setting up your Nanit elsewhere.

These are nice and minimal and come in a 5 pack, so you can always have one handy.

A fun silicon option that babies can also chew on for teething.

Love the quality of this brand. They make the best teethers and baby tableware as well. There are definitely cheaper options though!

An amazing amazon dupe of the Mushie holder.

Looks more like a nice work bag than a diaper bag. Can also add an additional insert to it (see diaper bag inserts) or customize with initials if that's your thing!

A bit pricier, but a really beautiful bag that can be used beyond diapers and even as a small travel bag for grownups. Larger in size if you're the mom who wants to have everything on hand / be prepared for anything! It has an easy access wipe pocket and bottle holder too.

Fun and playful, not too large. Super light weight with tons of compartments.

Love this backpack - all the stuff you need for baby, but versatile for use well beyond that. Has a removable change pad, lots of bottle / soother storage, can clip to stroller, and is water repellant and wipeable!

We love this bag! More unique, not precious, and has all the right organizational elements. It can be a backpack (actually so key for hands free!) but the straps are also removable.

Lightweight with lots of pockets/separators, you can't go wrong with this one. There's also a removable pouch with a changing mat that you can use solo or in another bag. Looks good on both mom and dad!