Discover
Explore our curated, hand-selected essentials for pregnancy, postpartum, and life with baby - only the best make the cut.
About Kid You Not
Because baby prep starts with joy and ends with 67 tabs open at 2 a.m.
Why KYN Exists
The moment you find out you're pregnant, a mental checklist starts running: what you'll need for pregnancy, the hospital, postpartum, and life with a baby. But soon, that list turns into a chaotic puzzle: a mix of recommendations from seven different sources, hours lost in research, and a flood of targeted ads pushing hundreds of "must-have" products.
It's messy. It's time-consuming. And honestly, it's overwhelming.
We've been there. That's why we built KYN - a one-stop platform where you can:
Discover
Find the top mom-tested products for each category.
Organize
Add your picks and build one master list - organized by what you'll buy, borrow, wait on, already have or add to registry.
Share
Send your registry list to friends directly or add it to your baby shower invite - it's all in one link.
Where Our Story Started
Ali, mom of three and Account Executive at Google, put together a janky Excel doc to keep track of her favourite baby products. She was constantly being asked for her favourite swaddle, bottle, sound machine, stroller - you name it - so she figured it was easier to just send people "the list".
It spread fast. It became a go-to among friends, coworkers, and eventually friends-of-friends. "Do you have Ali's list yet?" became a thing.
That helpful spreadsheet became KYN - a trusted resource built on trust, real-life experience, and a deep understanding of what moms actually need.
Meet the Creator
Ali
Mom of three. Accidental mom-guru.
Account Executive at Google by day, trusted parenting guide and default doula by night. Her baby list became a cult favorite because she found the gems - the truly useful essentials, the smart bargain buys, and the occasional fun, f*ck-it splurges that sparked joy and totally earned their keep.
She fields an average of 4 baby / kid related text messages and phone calls a day from her friends & colleagues, but loves every second of it.
Mom vibe: Fancy meets feral.
Her parenting style is part minimalist, part maximalist. Think unscented, non-toxic everything, but bi-annual Botox. Kids who are filthy and disheveled, but request castelvetrano olives & oysters. Artipoppe carrier, but Ikea crib.
